A milestone in affordable electric mobility 

28.08.24 09:48 - By Andy Dickens

Vauxhall's new Frontera is UK's first to have equal pricing for Electric and Hybrid models

Vauxhall are disrupting the UK car market by offering the New Frontera Electric and Hybrid at the same list price, a groundbreaking move in a market where electric vehicles (EVs) typically command a significant price premium over their petrol counterparts. Starting at £23,495, this pricing strategy marks a major step towards making electric mobility more accessible to a broader audience. With the average list price increase for EV models across the market being an average of 31%, offering an EV at the same price as a traditional ICE vehicle narks a turning point in adaption strategy and hopefully more car makers follow Stellantis’ lead.


James Taylor, Managing Director at Vauxhall, emphasized the brand's commitment to democratizing access to electric vehicles. With initiatives like the Electric Streets campaign and equivalent monthly PCP offers, Vauxhall is making EV ownership more attainable. The New Frontera, priced equally whether you choose the electric or hybrid variant, eliminates the usual cost barrier, offering cutting-edge technology at an affordable price point.


The New Frontera boasts a bold and rugged design, featuring Vauxhall’s signature Vizor front-end, prominent wheel arches, and a choice between 16-inch black steel wheels or 17-inch alloy wheels depending on the trim level. With a similar footprint to the Astra hatchback, the Frontera offers impressive boot capacity, particularly with the rear seats folded. Inside, the Frontera continues its modern aesthetic with a spacious interior, a Pure Panel cockpit, and practical features like wireless Apple CarPlay™/Android Auto™ and clever storage solutions. The vehicle is available in two trims—Design and GS—each offering a range of features from driver assistance systems to optional comfort packs.


The New Frontera offers two powertrain options: a petrol hybrid with 48-volt technology and a fully electric model. The hybrid version pairs a 1.2-litre turbocharged engine with an electric motor, offering a balance of performance and efficiency, while the electric model features a 113hp motor with a 186-mile range on a single charge, extendable to 248 miles in the upcoming Long Range version. Sharing the same platform as Auto Express' Car of The Year - Citroen's e-C3 - the Frontera EV is bound to appeal to a market where drivers are looking for affordable, practical EV models over cars aimed at the luxury buyers. 


The New Frontera is more than just a car; it's a statement of Vauxhall’s commitment to making electric vehicles accessible and practical for everyone in the UK, including the launch of an EV in every model in their range. With equal pricing for both electric and hybrid models, Vauxhall is setting a new standard in the industry. 

Andy Dickens